Your Websites Age is Showing

To start off and ease our minds, here’s a picture I drew of a dog. You’ll understand why this is necessary soon enough.

Now, everything ages at a different rate. We understand and describe age in years, months, weeks, hours… you get the point. The rate we age at differs from being to being. Dogs, like my example shown above, are described to age at seven “dog years” for every one year actually lived. 

The internet ages as well, and websites at a different rate than the internet.

Saying this might confuse people, because some understand that websites ARE the internet, but such isn’t the case. The internet is basically a bunch of networks that connect to each other – and while it’s been around since the 60’s, I believe it’s still in its teens – it has a lot of growing to do. 

Remember being a teenager? That was an awkward time for a lot of people. Still learning, growing and trying to understand how to fit into an ever-evolving atmosphere. That’s what your website is. It’s like a 14 year old trying to fit in. He might be cool and popular now, but in five years if he has the same attitude and maturity, he won’t be as appealing.

Your website is a marketing tool: as the world around it ages and it stays the same, it becomes a weaker device that can eventually be more of a handicap than something useful. Ultimately, there comes a point in every websites life when it needs to be updated. This is where we come in.

It’s our job to keep ourselves up to date with trends, languages, techniques and more – we’re a part of an industry whose saga is just beginning, and it’s incredibly important to keep learning and developing, lest we get left behind. If we were to use dated coding or design, it would feel dated, and we don’t want that! We love beautiful sites with beautiful code.

Continually being that awkward teenager,
Cody