The Budgetary Puzzle

We work with clients of various sizes, but our niche really lies with small and mid-sized companies. One thing that is consistent across all of our customers (and I would extend that to read all companies) is that we work with budgets. It may seem hard to imagine that companies that have visibility everywhere (the Cokes of this world) would ever have budgetary limitations but I would bet you that they have the same conversations as the local chartered accountant firm.

The root problem behind these conversations is this – I have all of these things that I would like to do to help attract new clients, but I can’t afford them all. With Coke, the choices that they have to make are on a different level than the decisions that most companies are faced with, but don’t kid yourself into thinking that the marketing department doesn't feel the budgetary pinch!

In light of the fact that budgetary restrictions are a fact of life, we at Marketing Blendz help our clients work through the options that they are faced with, and select the items that will get them closest to achieving their goals. Will the direct mail campaign draw in more revenue or should the focus be on developing a new pamphlet and pocket folder to help convince the prospective clients that you already have that your company is the best solution available?

Although a lot of our clients like to get to the fun part of marketing (like design), we encourage them to take a step back and make sure that they consider their goals, options and measurement plans. When we do that, we find that the marketing plan becomes a bit of a puzzle. The budget and goals create the grooves of the puzzle and the marketing initiatives are the pieces that need to fit. We go through and try to make sure that we find the right pieces to make the puzzle paint a complete picture.