Tuesday, May 19, 2015

Responsive design in. Static design out.

The world of the web is forever changing, and you need to keep up with the times. In this day and age, people are glued to their smartphones. Fact: 84% of people who own a smartphone use it for browsing the internet on a daily basis.

Remember that website you had made back in 2005? Guess what? Someone just landed on your homepage! Except, oh... your site isn't responsive for mobile devices. Chances are that person didn't even bother taking a look around your site. They found it too confusing having to swipe right, then down, then back to the left, then down again...

Google has realized the rapidly growing use of smartphones, and as of April 21st, 2015, they made it their rightful duty to internet browsers to pick out those websites that are optimized and designed for mobile devices. Since that date, Google now has new rules if you want to keep your website on the front page of their search engine. And you want to follow those rules if you don't want to find yourself on page 2 or 3. (Who even goes there anymore?)

Google's new requirements for optimal responsive design:
1. Text should be legible without tapping or zooming into the screen.
2. Buttons are large enough to be clicked.
3. Pages must have a high load speed.
4. Pages must avoid horizontal scrolling.
5. No unplayable content like Flash.

Let us help you. With advanced SEO (Search Engine Optimization) and pay per click campaigns, and great responsive design, we can keep your website on the first page where it belongs!

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