Our Vision

For this week’s blog, I thought that I would discuss the concepts that serve as our company’s vision of what marketing services should entail. It is this vision that guides our team when assessing our ability to help our clients with each new project.

Somehow, I wanted to allow our clients to build their businesses using five steps for almost all of their marketing projects. I wanted them to be able to:

 1.      Conceptualize - Decide upon their goals, study the options, pick a route and decide on how they would be able to assess if they reached their destination at the conclusion of the campaign.

2.      Design – Once the destination is set, it becomes a matter of designing the look and feel of the vehicles that will allow you to get there (brand, printed materials, website layout).

3.      Develop – Fill in the blanks left by design alone. Write compelling content, program elegant and efficient code, make sure that the experience is user friendly and launch the initiative.

4.      Promote – Get people to see your marketing materials; be it through traditional mediums such as print and radio or more recently accepted online mediums such as social media, search engine optimization and search engine marketing.

5.      Measure – Once you have gone through and executed on all of the above elements, it becomes important to take a look back and see if you achieved your goals. Marketing must be held accountable for generating results.

When talking to our clients, we keep these steps in mind so that each of our campaigns has a clearly stated start and finish.

In order to help achieve each of the steps above, we built our team to ensure that we had the appropriate pieces in place to be able to offer graphic design, media buying, campaign management, web development, content creation, SEO and anything else that may be needed to our clients. Although that offering is in and of itself fairly unique in the small and medium sized business landscape, we really differentiate ourselves when we encourage our clients to take a step back and ask “Why? Why are we doing this? What are we looking to achieve? What is the end goal?” It may seem obvious, but unfortunately most marketing initiatives that we have seen fail come from not having a clearly defined end-goal. We help our clients pick a target and then we help them hit it.

As always, if you should have any questions, please feel free to contact me directly at Filip@MarketingBlendz.com.

Happy hunting to those of you that will be taking part in any Black Friday sales!

Filip Bartos